STRETCHYSOCIAL
The tech behind Stretchy · Tāmaki Makaurau

A Social Movement.

The more who move together, the better for all.

We’re building technology to help communities bring people together, make events happen and make participation more accessible. Stretchy Social is the tech and intellectual property behind the Stretchy movement. We started with yoga in Auckland, but we aim to bring social connection & People-powered Pricing to more people, in more places.

Help shape Stretchy Social3–5 min survey →
What we’re building

What if getting more people together made it better for everyone?

We believe that movement is medicine. And that connection is now more important than ever.

Amidst a rapidly-changing, costly, tech-advanced world, we’re interested in enabling more people to come together for much-needed social time, movement time, no-phone time, and to provide spaces to be a little silly, a little audacious and a lot curious.

We’re not anti-tech whatsoever. We believe it’s a powerful tool to bring people together IRL, and to shape new ways of connecting people to themselves, others and new ideas.

That’s the heart of how Stretchy began, and how it’s now evolving.

The tech starts with People-powered Pricing.

Traditional pricing treats each customer as one person, one price, one purchase. But community experiences create shared value: everyone who joins adds to the energy, makes the session more viable and helps more people take part.

At Stretchy Social Yoga Club, the price can drop for everyone as more people join, so organisers build attendance and share costs, and communities come together.

We saw this working beyond yoga, so we’re building a flexible, white-label event and payment platform that other businesses and communities can use for bookings, payments and more sustainable events.

What this could mean in practice
For participantsA clearer relationship between attendance and what they pay.
For organisersAn incentive to build community and encourage group participation.
For teachersA better chance of running viable sessions with predictable minimum attendance.
For the wider communityMore opportunities to access movement without relying entirely on individual purchasing power.
Help shape Stretchy Social3–5 min survey →
A long table of people chatting over coffee outside Honey Sundays café after a Stretchy Yoga session, yoga mats at their feet
How it works · People-powered Pricing

Set the goal. People join. Better for all.

One simple flow, from the organiser setting the minimum to everyone sharing the final price. Here’s how it runs at Stretchy Yoga.

01 | Before01 / 03

Set the goal

Your costs, fair pay for your people, your revenue or fundraising target.

Set a minimum to go ahead and a maximum to cap the room.

You set the minimum→
HQ≡ MENU
NEW EVENTSet your goal
MIN TO GO AHEAD14
MAX30
YOUR GOALCosts + fair pay
PRICE RANGE
$22.82→$10.65
The more who join, the lower it goes.
Publish event
02 | Joining02 / 03

People join

Enough people, it’s on. Not enough, nobody pays.

You set the time limits, the rules around payment and make sure your minimums are covered.

Nothing charged yet→
♡
Hold your place
Places1234
$22.82max per person · incl. GST
4 MORE TO GO AHEAD30 MAX
UP TO 36 HRS OUTFree to cancel. Not enough people? You pay nothing.
Hold my place
03 | On the day03 / 03

Better for all

The more who join, the better it is.

Costs covered, fair profits. Plus, more people means more social, so it’s great for community-based connection events and offerings.

Final price, shared→
STRETCHY
It’s on. Your final price.

22 of us are moving together, so the price dropped for everyone.

$14.52charged 2 hours out · incl. GST
22 IN30 MAX
GOAL REACHEDCosts covered, hosts paid fairly, and the group saved together.
The platform
People-powered Pricing engineThe price responds as people join, built around your goals.
Events, bookings & paymentsScheduling, place-holding and payment in one spot.
Go / no-go built inIf it doesn’t make sense to run, nobody’s charged.
Pay per event or subscribeShaped to how your organisation runs.
Goals people can seeRevenue and fundraising goals that fill up together.
Community-first toolsFor the hosts and helpers who keep a group together.
White-labelled alternativeTo ClassPass, Momence and Eventbrite. Your brand, your community, your data.
Integrations & connectionsPlugs into what you already use: Stripe, Google Calendar, Resend for CRM and more.
Social inclusion & sharing at the heartSimple sharing across social, email and text, to help people bring more mates.
Help shape Stretchy Social3–5 min survey →
Who could it work for?

Anyone who brings people together.

01Ongoing sessions
Community clubs01

Community clubs

Bring people together around a shared interest, with a model designed to support your costs and revenue goals.

EG. Book clubs, social sports, craft nights and membership-based communities.

Movement communities02

Movement communities

Create experiences that extend beyond the activity itself, with simpler ways to organise and manage participation.

EG. Run clubs, meditation meetups, pilates pop-ups.

Studios03

Movement and wellbeing studios

For those wanting to bring the world some good, while covering their base costs. No third-party class marketplace needed.

EG. Community classes, outdoor sessions, off-peak timetable slots.

02One-off, casual events
Good causes04

Charities and fundraisers

Bring people together around a shared cause and a fundraising goal everyone can see.

EG. Set a $1,000 charity goal and split it between everyone who comes to the picnic.

Public or private05

Public or private events

Share the cost fairly, so the more who come, the less everyone pays.

EG. A private line-dancing party or a bachelorette, split by those attending.

Event organisers06

Event organisers

Manage scheduling, bookings and payments without committing to a costly, ongoing platform.

EG. Workshops, gigs, supper clubs and pop-up markets.

Help shape Stretchy Social3–5 min survey →
Pricing

Shaped to how you run.

No costly lock-in membership platform. Pick the model that fits your organisation. Final pricing is being shaped with our beta partners.

Per event

Event licence

Pay for the events you run. Ideal for one-offs, fundraisers and seasonal series.

Best for one-off, casual events
Membership

Host membership

For regular hosts running a handful of sessions a month, with the core tools included.

Best for clubs and communities
Subscription

Ongoing platform

White-labelled under your brand, with integrations and support, for studios and organisations running weekly sessions.

Best for studios and organisations
Help shape Stretchy Social3–5 min survey →
The case study · Built in Tāmaki Makaurau, made to travel

A labour of love. A real-world case study.

Stretchy Yoga is our labour of love, our community and our case study. It’s where the ideas are being put into practice, with real people, real events and a real mission to help people connect through movement.

Stretchy Social is the technology and IP behind that work, built by Kimberley Torrie at Studio Dawn in Tāmaki Makaurau, Aotearoa New Zealand. A local labour of love with room to move.

An experiment inEst. 2024
Purpose, people & profit, in equal measure.
Because they can work together→
Get involved

More brains to build a better world.

Help shape what comes next.

We’re looking to connect with organisations who could use the technology, people who want to test it, collaborators who can help us build it, and investors interested in its potential.

Help shape Stretchy Social3–5 min survey →
01 | WAITLIST + BETAEARLY ACCESS

JOIN THE WAITLIST

Hear about early access first. We'll invite people from the waitlist to beta test.

02 | STRETCHY YOGAIN YOUR HOOD

STRETCHY YOGA

See People-powered Pricing in action. Come to a session, or bring it to your hood with a Stretchy Yoga licence.

03 | INVESTNEXT CHAPTER

INVEST IN THE MOVEMENT

Start a conversation about backing what comes next.

04 | PARTNERCOLLAB

PARTNER & COLLAB

Got experience, or want to build with us? We'd love to hear from you.